Dandy, a software suite offering reputation management services with a proprietary review analysis and dispute technology, is offering tips to local businesses on increasing their Google rating.
A spokesperson for Dandy talks about the importance of having a good rating on Google by saying, “According to a report from digital marketing business directory Visual Objects, 76% of consumers look up a company’s online profile before visiting the business in person or making an appointment. This is a very revealing metric that is indicative of just how important a business’s online presence is in this day and age. The smartphone revolution ushered in a new way of viewing the world. If you don’t exist online, you might as well not exist in over three-quarters of your audience. Moreover, even after they find you, your profile must be appealing enough to make them trust your business. The best way to achieve this is to ensure you have many positive reviews from real customers. It nets you social proof, a very valuable currency in digital marketing. Building such an online portfolio of client testimonials may seem impossible at first. Still, we share a few tricks to help you create an exemplary online profile that will drive visitors to your business.”
First, Dandy recommends that businesses proactively ask clients to leave reviews. This is important because most customers won’t consider leaving a review if their interaction with the company was satisfactory or even if it exceeded expectations. Internet reviews generally end up being the last avenue customers resort to when they have a bad experience with a product or service. So, businesses that don’t ask for customer reviews will end up with mostly negative reviews on their online profiles because not all customers can be satisfied, and their disgruntled voices will appear to be the most prominent.
According to Dandy, the trick is to ask for a review by following up via text. This method of communication is considered acceptable and non-intrusive. The business should also include a link in the message to their Google profile to make it easier for the customer to leave feedback. Dandy says that if barriers to reviewing the business are broken down, customers will be more inclined to write one. Soon, a business that delivers what it promises to its customers and offers great service will see its online profile being flooded with positive 5-star reviews that recommend its products and services to others.
Next, once the reviews start, the business should respond to them regardless of the rating and feedback. If a customer leaves a positive review, the business should respond with graciousness and delight. More importantly, if a negative review arrives, the business owner should curtail the impulse to blame the customer. Instead, one should be immensely professional in their response. They should take to heart the complaints mentioned in the negative review and either explain the customer’s bad experience or leave an acknowledgment of the lapse in service along with a pledge to do better next time. Studies on TripAdvisor data have found that a business that responds to reviews gets 12% more reviews and a bump in its rating.
Dandy’s range of software products enables tasks such as Google review removal, review aggregation, reputation management, reputation monitoring, review generation, surveys, reporting, and webchat. Its software targets professionals in several disparate roles, such as Sales & Marketing, Operations, and Customer Experience Management. Dandy claims that its software is used by companies in diverse industries such as healthcare, dental, real estate, home services, retail, legal, financial services, hospitality, automotive, restaurants, insurance, personal services, and more.
Readers who want to learn more about Dandy, the ultimate reputation management software solution trusted by over 2000 local businesses, can head over to its website at www.getdandy.com.
SOURCE: Press Advantage