Case Study: How we Removed Over 60 Bad Reviews for River Edge Inn in 90 days!
About the Company
River Edge Inn (REI) came to Dandy to help remove negative reviews, capture new positive reviews and manage all of their reviews in one dashboard. The premier hotel in the majestic Great Smoky Mountains of Tennessee, REI values guest experience. Hospitality is a tough market and with local competitors REI needed a way to stand out from their competition.
Actual Client Account as of September 2022
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REI was interested in managing and monitoring their current online reputation and capturing more online reviews to help them grow their business. They also wanted help removing bad reviews that they felt were defamatory and didn’t tell the actual customer experience that REI is known for.
Before working with Dandy, the management of online reviews was more of a manual task, going in and out of several review sites to make sure they were operational and business information was up to date. Removing defamatory reviews was daunting and time-consuming. REI wanted to focus on providing exceptional customer experiences, so they were looking to Dandy to automate reputation management and monitoring and automate the challenge process to have reviews removed from sites like Google, Facebook. In addition to removing bad reviews, they wanted to capture new reviews from their customers. This was also a very manual process, and while they had a great approach to capture recent reviews, they were also looking at ways to improve this process.
Dandy and REI teamed up to bring reputation management to the forefront. REI signed on for several solutions; Review Removal, Reputation Management, and Review Generation.
The goal was to remove bad reviews and generate more customer reviews to showcase the authentic customer experience and keep an eye on all the reviews they collected across several different review sites. For REI, time is money, and they needed Dandy to automate some of these processes so they could focus on growing the business. Dandy was able to remove 60 negative reviews from REI’s Google My Business Page within 90 days!!!
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Business Value Derived
Within a couple of months, REI realized the positive impact of removing over 60 negative reviews and generating numerous positive reviews with the Dandy platform. Managing all of their reviews from one easy to use dashboard saves RNHA staff 10 hours per week! REI was able to jump over one half of an average star rating (from 3.5 to 4.1) and has noticed a substantial increase in schedule requests. In summary:
- Removed 60 + negative reviews in first 90 days
- Generated hundreds of 5 star reviews
- Saving 10 hours per week by managing all reviews in one dashboard
- Moved up one half of an average star rating – expect 5-7% annual revenue increase