Case Study: How a Leading Multi-Location Home Services Company Transformed Their Online Reputation and Boosted Customer Growth

About the Company

A prominent multi-location home services company faced a common challenge in their industry: negative online reviews were impacting their reputation, search rankings, and ability to attract new customers. They partnered with GetDandy to tackle this issue head-on, leveraging innovative technology to not only remove over 365 negative reviews but also increase their average star rating by 1 full point across all locations. This transformation led to an 18% boost in customer acquisition from Google searches, positioning the company as a trusted leader in their market.

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The Challenge

With locations spread across multiple regions, the company’s online reputation varied significantly. Negative reviews—many of them unwarranted or policy-violating—were deterring potential customers and lowering their star ratings on Google. At the same time, they struggled to collect and highlight positive feedback from satisfied customers. Their team needed a solution to improve their reputation, gain actionable customer insights, and increase their visibility in local searches such as “plumber near me.”

The Solution

The company partnered with GetDandy to implement a comprehensive strategy to address their challenges, using a combination of advanced technology and tailored customer engagement tactics:

Increased Positive Google Reviews: Customers who rated their experience highly were prompted to leave a review on Google, significantly boosting the volume of positive reviews.
Valuable Customer Feedback: The company gained actionable insights into their service quality, enabling them to make targeted improvements and enhance customer satisfaction.

AI-Powered Review Dispute Technology Using GetDandy’s advanced automation platform, the company was able to identify and dispute over 365 negative reviews that violated review platform policies. This technology streamlined the process, ensuring swift removal of unwarranted reviews while freeing up internal resources.
Boosting Local Search Rankings By improving their average star rating by 1 full point and increasing the number of positive reviews, the company climbed local search rankings for high-intent keywords like “plumber near me.” This enhanced visibility drove more qualified leads to their website and resulted in a measurable uptick in customer inquiries.
Brand Security Platform GetDandy’s brand security tools provided ongoing monitoring and protection of the company’s online reputation. The platform’s automation ensured that any new negative reviews were quickly flagged and addressed, safeguarding their improved reputation over the long term.

The Results

365+ Negative Reviews Removed: The removal of these reviews eliminated significant barriers to customer trust.
1-Point Increase in Average Star Rating: This improvement elevated the company’s credibility and appeal across all locations.
18% Increase in Customer Acquisition from Google: Enhanced reputation and visibility translated directly into business growth.
Valuable Customer Insights: Feedback from QR code surveys helped the company fine-tune their services, improving customer satisfaction and retention.

Conclusion

This case study highlights the transformative impact GetDandy had on the company’s online reputation and customer growth. By integrating customer engagement tools, automation, and brand security into their operations, the company turned their online presence into a competitive advantage.

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Negative Reviews Removed!

5 Star Reviews!

Business Value Derived

Within a couple of months, RNHA realized the positive impact of removing over 60 negative reviews and generating numerous positive reviews with the GetDandy platform. Managing all of their reviews from one easy to use dashboard saves RNHA staff 10 hours per week! RNHA was able to jump one entire average star rating (from 3.5 to 4.5) and has noticed a substantial increase in schedule requests. In summary: